BEREA, Ohio—The Browns new logo looks very similar to the old one.
Traditionalists can take a breath-the logo is still the helmet.
To the untrained eye, there’s not much of a change to the look.
“In redesigning our uniforms and modernizing our logos, our primary focus was honoring the Browns’ cherished history and recognizing the transformation of Cleveland,” Browns President Alec Scheiner said before the announcement was made. “As always, we spent significant time engaging with our fans during this process and took a very methodical approach the past two years to determine certain core characteristics symbolic of our great city. We are thrilled with how these translate in our logo and uniform and embrace the opportunity to fully share that with our fans in April.”
Scheiner said the new uniforms unveiling will be on April 14 at 7:30 p.m. at an event at the Cleveland Convention Center. Scheiner wouldn’t give out any information on the new uniforms—even if there is an added color to the scheme—but hinted that the uniform change will be more drastic, in keeping the helmet with no logo.
“We’ll move the uniform farther ahead than the logo,” Scheiner said. “The fans have given us permission to move ahead with the uniform.”
The orange is brighter and richer an according to Scheiner “matches the passion of our fans and city.”
The colors will be the same and there will be no logo on the helmet and features a ‘vibrant’ orange tint and brown facemasks. The new logo will be used more to represent the team in the marketing of merchandise. It will also be depicted at the stadium and when representing the Browns on television broadcasts. Scheiner said the merchandise with the new trademarks will go along with the uniform unveiling in April.
In addition, to the brighter orange, the outline around the block letters has gone away.
Scheiner said the new Dawg Pound logo is to embrace the 30th anniversary of the event by modernizing the symbolism of the Dawg Pound through an evolved logo.
“I’ve probably seen over 100 Dawg faces (in the process),” Scheiner said.
The change to the team’s look has been talked about for over two years and the change has begun as the Browns started the process of a makeover to their appearance with the unveiling of the team’s new logo.
Scheiner said an emphasis was to “not lose track of our tradition.”
In 2013, owner Jimmy Haslam took great care to get the word out that there would be no change to the Browns’ iconic helmet and there will be no emblem on the sides of the helmets. The Browns have never worn a logo on their helmets, which has been a core franchise trademark. The Browns logo is currently an orange helmet.
Here’s a little history of the logos the Browns have used over the years in marketing. The Browns used an elf logo, “Brownie”, starting in the franchise’s years in the All-American Football Conference in the late 1940s when owner Mickey McBride sought to make the team more marketable and asked for mascot logos submissions from fans.
“Brownie” changed over the years and was phased out by the time that the NFL merged with the rival American Football League during Art Modell’s era of ownership.
Scheiner said that the “elf” or “Brownie” will continue to be used as a secondary logo.
“We will not lose the elf, Brownie,” Scheiner said.
In 1965, the team came very close to put an interlocking “CB,” designed by NFL Properties on the helmet, but that didn’t materialize.
In recent year, beside the “Brownie”, the Browns have used “Dawgs” as well as the solid block “B” within a football that has been used since 2003.
The next step will be the unveiling of the new uniforms in April and the search for a franchise quarterback continues with the start of free agency on March 10.
Scheiner confirms film watch: Scheiner confirmed that he did watch film with GM Ray Farmer last season as written about in a CBSSports.com story on the Browns, but did not watch film with Mike Pettine and the coaching staff.
“Anytime, I get to learn, I take advantage of it,” Scheiner said. “Ray has been nice to let me watch.”
Scheiner said he does not meddle in the football side of the Browns.
“There’s nothing I can offer (football-wise).”
Scheiner said he watched film before the work day started.
Scheiner said he has no desire to be involved in the football side of things.
“I like my role (now),” he said. “I really like my role and I have enough on my plate.”
Camp in Berea: Scheiner announced during his 30 minute session with the media unveiling of the logo that training camp this summer will be in Berea.
“Training camp will be what works well for the football team and we’ll keep working on the long-term plans.”
Scheiner said the Browns have had some ‘good opportunities’ on moving training camp. Columbus seems to be one of the favorites, but Scheiner did say even if the team re-locates for training camp at least a week or two will be in Berea.