OBR Roundtable: 30 Seconds with Randy

In today's OBR Roundtable, ten OBR experts and columnists take up this challenge: "You've got 30 seconds of Randy Lerner's time to give him a single piece of advice. GO!". Participating today are Lane Adkins, Joe Brownlee, Adam Caplan, Frank Derry, Fred Greetham, Greg Hensley, Mark Leonard, Barry McBride, Rich Passan, and John Taylor. Whew!

You've got 30 seconds of Randy Lerner's time to give him a single piece of advice. GO!

LANE ADKINS:As the owner of the Cleveland Browns, you have a responsibility to display a character of understanding, not only of the game, but the needs of a fanbase and community. Head coach Romeo Crennel may have been highly regarded as a solid defensive coach/coordinator. Throughout his first two-seasons on the job in Cleveland, Crennel has not displayed the organizational and discipline needed to get the most out of a squad, especially in this day of immature, selfish players.

Changes aplenty are necessary on the offensive side of the coaching staff, Mr. Lerner please realize this and demand a fresh approach from your coach. This organization and fanbase are pleading for stability, changing the staff and philosophy every couple years only leads to disastrous results.

In all, Crennel may have the vision to lead this team, but changes within are needed. Which leads to the bigger picture and challenges Crennel's character and ego. This is the man you waited on throughout the hiring process a couple short years ago to hire to lead this team, now the time has come to come to grips with the issues (lack of offense, lack of discipline and a lack of imagination) within the staff.

Get a proven offensive mind in line, buckle down on the malcontents in the locker-room and let the chips fall where they may. There is talent in Cleveland, the disappointment is felt by some players and fans alike. Mr. Lerner you are on the clock, while your team has failed, you are ultimately responsible to field a competitive product. Cleveland Browns fans forgive quickly, unless your name is Art Modell.

JOE BROWNLEE: Accountability. You must demand accountability from Phil Savage and Romeo Crennel for their decisions. You must demand accountability from the entire staff for how prepared the players are to play. You must demand accountability for how the players conduct themselves on and off the field. Demand excellence from this organization and hold them accountable for getting it. Realize there is a difference between meddling and setting an expectation of excellence starting from the top.

ADAM CAPLAN: Go out and seek an outside opinion from a solid outside NFL source who can evaluate the talent level of the players and the job that Phil Savage and Romeo Crennel are doing. Lerner isn't a football person and he needs to accept that and he needs to understand that Savage must be evaluated by football people. If not, get a team president who can evaluate their jobs and the overall football operations. There needs to be more structure of that area. Also look into why his team had such a bad injury problem this season. Was it bad luck or more than that? Is there something to the conditioning program? Look into why Dallas had the best injury situation in the league and why they went several weeks with a few players listed on their injury report or none at all.

FRANK DERRY: Quit being the team's No. 1 fan. Treat this as a business, not a toy.

FRED GREETHAM: Stay with Phil Savage and don't let the fans control what you do. Don't interfere with the football operations but keep the pressure on and demand results on the field.

GREG HENSLEY: Rex Ryan would be a coach that the players and fans would love. I believe he is the best defensive mind in football today and we would not have to make the wholesale changes in player personnel. Encourage the hiring of an experienced offensive coordinator, but Rex Ryan is the type of coach that I could see in Cleveland 20 years from now with Super Bowl trophies on displays. He also has the relationship with Phil Savage - they are on the same page with what type of player to bring in. One last note: Trade places with a fan one game each year. Throw on your Browns gear and enjoy the game as a fan with the fans.

MARK LEONARD: Hire yourself an experienced, proven, respected football man as president of your organization to oversee the work of both your neophyte GM and your next head coach. Specifically, talk Ron Wolf out of full-time retirement to resume the role for which he had been hired a few years back.

Wolf is not only uncanny about finding quarterbacks for his employers, but is credible, legitimate, seasoned, visionary and very familiar with consumate NFL success. He'd hire the right coach, recruit the appropriate assistants, rekindle the dormant franchise legacies and entice veteran free agents to again consider the viability of Cleveland's Browns. He brought back the Pack and he can resurrect the Browns.

BARRY MCBRIDE: Patience. We might gag a bit on the medicine, but the only way this organization will bounce back is through the NFL draft and smart, young free agent picks. There are no quick fixes with a roster as weak as ours. Think of the examples of the Ravens and Bengals: They were both considered laughable organizations until they put together a few good drafts and suddenly were competitive teams. Don't let the criticism get to you. Trust Savage's player instincts and keep him focused: respect comes not to those teams with the smartest owners, but to the teams with the best players.

RICH PASSAN: Go hard after Scott Pioli of the New England Patriots. Offer him the position of President/General Manager and then get out of his way. He's ready to take the next step. He's young, energetic and knows his stuff. He's one of the sharp minds in the National Football League. Ask your buddy, Bob Kraft, for permission to talk with Pioli and then offer him the keys to the Browns' kingdom. Kraft can't match anything you'd be able to offer him. Not with Bill Belichick still around. After securing Pioli, turn Phil Savage loose on what he does best - scout. The Pioli-Savage team could be better than the Ozzie Newsome-Savage days in Baltimore.

SCOTT PETRAK: Stop listening to the fans and Jim Brown. Just because people complain doesn't mean you need to do something drastic. The fans just want to win -- no matter how that is accomplished -- and they do not know as much as your experts. Trust the men you hired less than two years ago -- Phil Savage and Romeo Crennel. As for Brown, I know he's the best running back ever, but that doesn't make him an expert on today's NFL. Just because he doubts Crennel doesn't mean you should.

JOHN TAYLOR: Unlike yourself, I'm no great businessman.  Unfortunately, I didn't possess the foresight to be born into a billionaire's family as you so brilliantly did.  So, I'm not going to tell you how to run your business.  I will offer this piece of advice, however: do not, under any set of circumstances, raise ticket prices.  If that thought is in your head, or in the head of any of your minions, get rid of it.  Now.  In fact, go the opposite way.  CUT ticket prices, even if it's just a small decrease.  Show, in some small way, that you feel the fan's pain and the pain they feel in shelling out big dollars for the crap your organization has put on the field for the last eight years.  In closing, I'll leave you with two words that will guarantee you stay somewhat in the good graces of your fan base: "Free" and "beer".  Think about it.

TOMORROW: What position or unit is the most important to address during the off-season?

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