This year, Drew Brees recently made his own tracks up to Los Angeles, where he met with countless media outlets to pump up the Chargers.
The Chargers -- no longer the benefactor of a ticket guarantee -- are hitting the Los Angeles market heavy in trying to sell ducats and get the word out about being the AFC West defending champions.
Or are the stadium-seeking Chargers just trying to expand their brand name, in hopes of someday relocating north in either the L.A. Coliseum or next to Angel Stadium?
All that will work itself out. But for right now, Brees was spreading the gospel of Chargers football to any and all media types in a whirlwind day of activity.
"A lot of people are sure excited about what the Chargers can do this year,'' Brees said.
That excitement has created a surge of season ticket sales and a buzz around the team which hasn't been felt since Bobby Ross was at the helm back in the 1990s.
And with the Chargers being the only NFL team south of San Francisco Bay Area, it makes sense that the rest of Southern California might discover the squad -- especially after its recent success.
"I think more and more people will start making the drive down to San Diego,'' Brees said.
Brees might even drive the bus. It beats being thrown under one.