Colts introduce 'ONE' marketing campaign

Idea is to integrate everyone involved with Colts in theme.

The Indianapolis Colts have announced a new “ONE” marketing campaign to be integrated into the 2015 season and beyond.

The campaign was unveiled via a video on the team’s Web site. Fans can download desktop wallpapers and phone backgrounds featuring the new campaign through www.colts.com.

“The ONE campaign was created to signify that although we come from different backgrounds and our journeys are all unique, there is a common thread that runs through each of us,” said Stephanie Pemberton, Colts Senior Director of Marketing, in a team release. “Colts fans, partners, players, coaches and staff – we are one family, and together, we can be a collective, powerful force on the field and in the community. The horseshoe binds us together as ONE.”

The Colts plan to utilize various versions of the “ONE” mantra including, but not limited to, ONE Family, ONE Community, ONE Team, ONE Mission and ONE Goal.

The team’s previous marketing campaigns have included “Believe,” “Make It Personal,” and most recently, “COLTSTRONG.”

Phillip B. Wilson can be found on Twitter (@pwilson24), Facebook and Google+.


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