DirecTV adds Andrew Luck to Mannings

Colts quarterback as well as the Cowboys' Tony Romo will join Peyton and Eli Manning in 'Sunday Ticket' promotion.

Andrew Luck is now a marketing teammate of Peyton and Eli Manning.

The Indianapolis Colts quarterback as well as Dallas Cowboys quarterback Tony Romo have joined the Manning brothers as pitchmen for DirecTV’s “Sunday Ticket” package of NFL games.

The satellite-TV provider was evidently looking for some new blood to go along with the Mannings. Luck, 25, hasn’t built an endorsement portfolio like Peyton Manning, the former Cols quarterback. He, in fact, didn’t do anything but community work in his rookie season in 2012.

But now a three-time Pro Bowl star, Luck has wide-range appeal as one of the NFL’s rising young stars.

“There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL Sunday Ticket is definitely one of them,” Luck said in DirecTV’s announcement. “I'm expecting a healthy dose of trash talk from teammates.”

Romo, 35, plays for one of the more high-profile teams in the Lone Star State, so the marketing move is obviously targeting a wider fan base in the country.

Peyton Manning, 39, is near the end of his career with the Denver Broncos and his younger brother is 34 and entering the final year of his contract with the New York Giants.

Adding Luck, considering his age, could be the beginning of a longer-term partnership.

Phillip B. Wilson can be found on Twitter (@pwilson24), Facebook and Google+.


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