The satellite-TV provider was evidently looking for some new blood to go along with the Mannings. Luck, 25, hasn’t built an endorsement portfolio like Peyton Manning, the former Cols quarterback. He, in fact, didn’t do anything but community work in his rookie season in 2012.
But now a three-time Pro Bowl star, Luck has wide-range appeal as one of the NFL’s rising young stars.
“There are a handful of products and ad campaigns that guys in the locker room pay attention to, and NFL Sunday Ticket is definitely one of them,” Luck said in DirecTV’s announcement. “I'm expecting a healthy dose of trash talk from teammates.”
Romo, 35, plays for one of the more high-profile teams in the Lone Star State, so the marketing move is obviously targeting a wider fan base in the country.
Adding Luck, considering his age, could be the beginning of a longer-term partnership.
Phillip B. Wilson can be found on Twitter (@pwilson24), Facebook and Google+.