My, how the Indianapolis Colts’ fan base has grown.
In the beginning, back in 1984, more fans wore the jerseys of the opposing team at the RCA Dome. Now, after one Super Bowl win and fielding a playoff team in 14 of the past 16 seasons, popularity would appear to be at an all-time high.
The Colts, looking to acknowledge that interest, launched a new program Wednesday to give displaced fans a better way to connect with the team and other Colts fans in their area. The Colts Booster Club targets more than 30 percent of a fan base who reside outside of Indiana.
The club will encourage fans to engage with each other, watch games together and members can receive customized content from their favorite team.
“We are excited to launch the Booster Club program for Colts fans around the world,” said Kalen Irsay, Colts vice chair/owner. “It is our hope that this program will help displaced fans connect with one another, and the team, to share their Colts fandom no matter where they’re located.”
Fans interested in starting a booster club in their area can visit www.colts.com/boosterclubs to complete an application. The program is free and open to all Colts fans.
Once the application is approved, booster clubs will receive an official welcome packet from the team as well as periodic offers and updates. For more information and complete Booster Club guidelines, visit www.colts.com/boosterclubs.
Before the 2014 season, Colts fans were ranked sixth out of 32 teams by Forbes magazine, based on TV audience, stadium attendance, social media and merchandise.
The Colts have sold out 147 of their last 148 games, including playoffs, a span that began at the since-razed RCA Dome and has continued since 2008 at Lucas Oil Stadium. The consecutive games sellout streak reached 113 games for January’s AFC wild-card playoff victory over the Cincinnati Bengals.
Phillip B. Wilson can be found on Twitter (@pwilson24), Facebook and Google+.