But after last season's disappointing playoff performance after a 13-3 regular season, this is a Super Bowl-or-bust season in Dallas. Guarantee or not, Jones is very confident that this might be the season the Cowboys put it all together.
But after six straight playoff losses since 1996, the Cowboys are due to end this postseason drought.
Make no mistake, Jones expects as much.
"I am just excited about the season," Jones said. "I just think we got a better team. Last year I couldn't have expected to have the season we had. But we got a better team this year. We have better expectations. I am not trying to diminish not having playoff success. Everybody knows we should have done better. I don't know if I am expecting a better record and to get home-field advantage but we got a better team that can do better than we did last year in the playoffs."
He has done everything he could do in the offseason to make it happen -- namely spending more than $170 million on contract extensions for Terrell Owens, Terence Newman, Marion Barber and Flozell Adams.
This has already been the richest offseason in club history and Jones still must ink two first-round draft picks to contracts and is negotiating a long-term contract extension with Pro Bowl safety Ken Hamlin.
He has taken a chance on suspended cornerback Adam Jones, acquiring him in a trade with the Tennessee Titans.
Jones is the first to admit that he wouldn't be making that move if he didn't think the Cowboys were close to being special. He shipped out starting linebacker Akin Ayodele after signing free agent Zach Thomas.
Jerry Jones thinks Thomas will have the biggest impact of any of the offseason acquisitions because of his football IQ and ability to get to the ball.
Ayodele was in the right place most of the time but he didn't always make the tackle, according to Jerry Jones.
Why else does Jerry Jones think this might be the season?
Well, he credits the coaching staff led by Wade Phillips, which features $3 million offensive coordinator Jason Garrett, veteran offensive line coach Hudson Houck and two former coordinators and a former head coach as position coaches in defensive line coach Todd Grantham, linebackers coach Reggie Herring and secondary coach Dave Campo.
"This is the best coaching staff I have ever been associated with," Jerry Jones said.
And that includes the staffs of the Jimmy Johnson era that won two Super Bowls and yielded future head coaches like Dave Wannstedt, Butch Davis, Norv Turner and Campo.
It also includes the Bill Parcells staff that helped build this current Cowboys success story while yielding two current NFL head coaches in Saints coach Sean Payton and Dolphins coach Tony Sparano.
"Yes, the best staff overall and I don't want to get into the head coach," Jerry Jones said. "I am talking about the staffs in general and we have had some fine staffs. If I had to list three or four of the most exciting things for this coming year our coaching staff would be there at the top and obviously Wade leads the way there."
CAMP CALENDAR: Cowboys report to camp July 24. The first practice is July 25. The team will break camp on Aug. 12. They will travel to Denver and scrimmage against the Broncos on Aug. 13 and 14 before playing a preseason game on Aug. 16.
No Guarantees from Jerry
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