NEW YORK (AP) -- Super Bowl ads have sold for more than $4 million for some 30-second spots for this year's game.
All the commercials for the NFL championship Feb. 3 in New Orleans are
sold out, CBS Corp. CEO Leslie Moonves said Tuesday.
Companies paid an average of $3.5 million for a 30-second spot last
year, the previous record for a number that keeps going up. TV's
biggest event averaged more than 111 million viewers in 2012.
For CBS, the entire company is taking part in promoting the Super Bowl.
The network's telecasts will be headquartered in New Orleans' Jackson
Square. The sets will be used by 15 different shows from nine CBS
divisions, from the main network to cable channels to online to radio.
''We've never done anything like this before,'' CBS Sports Chairman
Sean McManus said.
That list includes the daytime show ''The Talk,'' which will broadcast
from the city the week leading up to the game to try to take advantage
of the Super Bowl's large female viewership.
The Jackson Square shoots will give CBS plenty of opportunities to
highlight New Orleans' recovery from Hurricane Katrina as the city
hosts its first Super Bowl since the storm. Its coverage will include a
special called ''New Orleans: Let The Good Times Roll'' hosted by
musician Wynton Marsalis airing at noon on Super Bowl Sunday.
The halftime show will be by Beyonce. Moonves joked: ''I actually
wanted Janet Jackson.''
The last time a female pop star performed at the half of a Super Bowl
on CBS, Jackson had her breast-baring ''wardrobe malfunction'' in 2004.
Moonves can laugh about it now, after the Supreme Court decided last
summer not to consider reinstating the government's $550,000 fine on
Super Bowl Ads $4 Million Or More
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