In a recent letter sent out to season ticket holders, the Giants said that they would be raising the price of regular season tickets for the upcoming 2015 season. However, to balance that out, the team has cut the price of preseason tickets.
“Non-club” regular season tickets have increased in price by $10 to $20, depending on where in the stadium the seats are located. “Club” tickets have increased by $15 to $25, also depending on location.
On the other hand, preseason tickets now cost about half the price of a regular season ticket. According to the Giants, these changes will result in a reduced 2015 cost for almost all season ticket customers.
The savings might not be too drastic, though. On Wednesday morning, a fan calling into The Boomer and Carton Show on WFAN said that he was paying the Giants seven fewer dollars for tickets in 2015 than he did last year.
I suppose a penny saved is a penny earned. More importantly, prices going down in any capacity is good for fans and fan base morale.
Another effect of these ticket changes could be felt on the secondary ticket market. Many season ticket holders sell their preseason seats on websites like StubHub.com in order to recoup some money while offering some live football action to the plebeians stuck on the Giants’ waiting list. With preseason tickets now costing less than they used to, perhaps the savings will be passed along to the common folk.
For the same reason, regular season tickets may now be even harder to come by, especially if the Giants shed their losing ways and manage to contend for the NFC East title this autumn. This season, the Giants welcome their usual rivals to MetLife Stadium in addition to big-ticket items like New England, San Francisco, and the Jets.
Tickets for those games will be in high demand by Giants fans and visiting fans alike even if New York doesn’t play well in 2015. With the way prices have changed this year, season ticket holders might be paying relatively more for their seats when you consider that they could find less money on the secondary market available for their preseason seats.
Either way, the Giants know that they are going to sell out MetLife Stadium no matter what. The important thing for the franchise is getting its fans in high enough sprits to make an impact on Sundays. Saving their fans money (or at least appearing to) is one step in the right direction.