The Jacksonville Jaguars took the next step in joining the NFL elite when it comes to stadium innovation. The brand spanking new US Assure Club was unveiled to the media today and was met to rave reviews. With the Miami Dolphins under going a $500 million renovation, the Falcons less than 12 months away from opening the $1.3 Billion Mercedes Benz Dome the Jaguars and the city of Jacksonville continued their 5 year Everbank facelift to stay on pace with the NFL's southern based franchises.
"This space provides a flexible venue to attract a variety of events to EverBank Field and the Sports Complex year-round," said Jaguars President Mark Lamping. "Thanks to our partnership with the City of Jacksonville, support from US Assure and the ongoing commitment from Shad Khan, we are proud to welcome the newest enhancement to EverBank Field"
The Jaguars are banking on the city of Jacksonville's passion for its NFL franchise to mesh with its passion to socialize. The renovation has led to the removal of over 1000 seats in order to add the decks that stretch from the 30 to 30 to give fans the ability to enjoy one of the more unique experiences of any fan base in the NFL.
The organization's gamble looks to be paying off initially as season ticket holders appear to be all in with the new US Assure club already nearing sold out status. In 2016 your more discriminating fans are willing to pay a little but more for luxury. The US Assure Club is the equivalent of flying First Class.
Eight months from now the Jaguars will be cutting the ribbon to their brand new amphitheater and practice facility. At that point the entertainment and amenity question will be answered locally. The next question will be whether or not the City of Jacksonville and the Jaguars can convince the NFL and College Football Playoff that it is ready and able to host Major Events. If the answer is "No". Jacksonville and the Jaguars must decide: "What will it take?"