Jacksonville Naming Rights

While Jacksonville made news in the free agency market during the offseason, there is little or no news to report on the Jaguars' pursuit for the naming rights to Jacksonville Municipal Stadium.

The team held a 10-year agreement with Alltel for the name affixed to the stadium, but that deal ran out 13 months ago. The team and the city of Jacksonville hired a Rockville, Md.-based company called Team Services LLC to market the rights, but so far, has not met reception from companies willing to foot the team's $6 million per year tag to get the naming rights. The contract with Team Services LLC runs out this summer.

Team Services negotiated a $75 million, 15-year naming rights deal between M&T Bank and the Baltimore Ravens.

But they've come up empty in their efforts to land a corporation with the Jaguars. As a result, last season, all references were made to Jacksonville Municipal Stadium while the Jaguars lost out on their half-share (with the city) in naming rights revenue.


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