The Name Game: Jacksonville Municipal Stadium

The Jaguars continue to struggle to get a naming rights deal for Jacksonville Municipal Stadium.

The team's deal with Alltel ended on Feb. 1, 2007, and while team officials have negotiated with various groups since then, they have yet to reach an agreement with anyone.

It's not promising either as the team's senior vice president/chief financial officer Bill Prescott told the Times-Union: "With the market down quite a bit (this year) and with credit getting tougher, it's not making it any easier (to get a naming rights deal). We've always got plenty of irons in the fire, but it's going to take a while to get the right fit. It hasn't happened yet, but I'm optimistic something will happen before the start of the season."

The Jaguars had a deal with Alltel that called for $620,000 per year to the team. The Jaguars are currently looking for a deal that would pay close to $5 million a year, half of which they would have to give to the city.

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