For example, when the Jaguars beat the Packers on Sunday, the game was viewed in only three percent of the country and in just two of the top 55 markets -- Milwaukee and Jacksonville.
Now the Jaguars get a chance to play in a prime-time game for the third time this season when they host the Colts on Thursday night on the NFL Network.
"It's a big challenge," cornerback Brian Williams said. "National TV, you always want to show up for that."
Well, it's technically on national TV, but being on the NFL Network is the NFL's version of the Witness Protection Program.
Locked in a legal battle with Comcast, the NFL Network hasn't been able to get on Comcast's basic cable package and isn't even on some cable packages at all.
Still, it's the only game of the night, and the highlight package will get a wide audience.
The Jaguars lost their first two prime-time games this season to the Steelers and Texans and don't figure to get more than one prime-time game next year because of their poor record. They figure to be in a rebuilding mode in 2009.
Still, a victory over the Colts would give them a sweep of Indianapolis this year and would send a message that they could turn things around quickly.
It would also enable the Jaguars to go 3-3 in the division after finishing 2-4 the last two years. A loss would leave them at 2-4 in the division for the third consecutive year.
One player who'll be motivated is Mike Peterson, the former Colt who is making probably the final appearance of his career in a Jaguars uniform at home.
Peterson is in the last year of his contract and probably won't be re-signed by the team, especially after a confrontation with coach Jack Del Rio cost him his starting job earlier this year.
"The season hasn't gone the way we wanted it to go, but I think sweeping a top team like the Indianapolis Colts would be something to hang our hat on in the offseason," Peterson said.
"Something To Hang Our Hat On"
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