The Blitz Begins
As the National Football League begins the process of going into hibernation for its brief winter's nap before the draft, the Jacksonville Jaguars have been in the midst of a mid-season blitz for season ticket sales, and to get the fans back that have peeled away over the past three losing seasons.
The media blitz has hit print, radio, and television with relentless regularity, touting the new era in Jacksonville Jaguars football under the guidance of first year head coach Jack Del Rio.
In what would normally be a period where the team is formulating its plans for the draft and for ad campaigns for season tickets to take place in mid to late summer, the Jaguars have become as aggressive in their marketing campaign as their new coach promises to be on the field next season. And with just under 8 months to go before the Jaguars take the field again; some people feel that it couldn't have come at a better time.
"The guy is definitely one of the most charismatic people I've listened to. That could translate in to great things on the field," said Chris Duncan of Jacksonville on a local message board. Another fan stated it clearly when he said simply, "I'm stoked!"
The Jaguars media blitz appears to be paying off. The Jaguars are reporting that over 2,000 seats have sold since the official announcement of the Del Rio hire on January 17th. According to the representatives in the Jaguars ticket office, the pace has been brisk. Fans are calling in to renew, upgrade, or initiate new contracts at a pace that harkens back to the early years when the franchise was enjoying success on the field in the late 1990's.
With stadium renovations in full swing, and fans excited by the changes that have already taken place, as well as those changes that are on the horizon, there is electricity in the air in Jacksonville for Jaguar fans at the moment. The new era in Jaguar Jaguars football has started off quickly, and the organization hopes that this momentum will carry them to a more passionate, supportive fan base for the 2003 football season.
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