While Tim Tebow Jets jerseys have been flying off the shelves in the tri-state area and elsewhere, owner Woody Johnson insists marketing had nothing to do with the decision to trade for the world's best-known backup quarterback.
"Jerseys aren't really our main line of business," Johnson told the Fox Business Network. "Our main line of business is winning games. I expect if we do well, we will continue to sell. We're pretty well sold out on PSLs despite what you read about."
Vanderbilt University sports economist John Vrooman told the Metro newspaper that Tebow wouldn't have much of an impact on the bottom line because merchandise sales account for such a small percentage of a team's budget.
"The NFL is a $10 billion industry, but only $270 million comes from NFL Properties licensing fees and it is shared evenly with the rest of the league," Vrooman said.
Tebow, though, should benefit-both in terms of his on- and off-field income-if he ends up succeeding in New York. Playing in a market of 7.5 million television households-as opposed to the 1.5 million households in Denver, where Tebow spent his first two NFL seasons-will increase his exposure and marketability.
"He is still being paid his (rookie) contract in Denver," Vrooman said. "If he gets to play and increase the overall marketability of the Jets, then his worth will have more than doubled with the move and this should be reflected in his next contract."
The Jets will spend most of their preseason schedule within two hours of MetLife Stadium. The NFL exhibition slate was announced last week and the Jets will only stray from the northeast for their opener at Cincinnati, which will be played between Aug. 9-13.
The Jets will "host" the Giants in the annual preseason game between the two MetLife tenants in the second week of the schedule (Aug. 16-20) before greeting Carolina in a game airing on NBC on Aug. 26. The Jets will visit Philadelphia in the preseason finale either Aug. 29 or Aug. 30.
The Jets named Neil Giat the team's new president on Wednesday (April 11). Giat, who is currently the senior vice president of corporate development for the NFL, is the Jets' first president since Jay Cross in 2007, though Giat is expected to fill the duties vacated by Matt Higgins and Thad Sheely, the former executive vice president of business operations and vice president for stadium development and finance, respectively. Both men left the Jets earlier this winter.
While owner Woody Johnson expressed interest in the Jets making a second appearance on HBO's NFL "reality" show "Hard Knocks," the Jets may lose out to the Atlanta Falcons. ESPN New York reported this week that HBO has offered the spot to the Falcons, who lack the Jets' penchant for making headlines but have reached the postseason three times in the last four years. The Jacksonville Jaguars have also let HBO know they would like to be the subject of this summer's show.