The Jets are coming off of a 10 win season, so naturally they will be raising season ticket prices. The ticket prices will increase by an average of about 4 percent. According to the Jets website, "the price increase translates to less than $5 per ticket on average for non-premium seats. This is the first increase for most sections since 2011."
"A year ago, I told you I was optimistic about the future," Woody Johnson said in a letter to season ticket holders that will be sent out today. "Now, reflecting on the 2015 season, I remain optimistic. Mike Maccagnan and Todd Bowles reinvigorated the team and have us heading in the right direction. We have an exciting and explosive offense that delivered clutch plays and set passing records. We also have a tough defense that made opposing teams earn every yard and every point.
The Associated Press reports that, "general admission tickets will be up an average of about $5, while premium seats will see an increase of about $15 on average." The Jets will, "continue variable pricing for the second straight season, although details won't be available until the NFL releases the '16 schedule in April," according to the Jets website.
The team will also be continuing and expanding the Jets Reward program for the third straight season. "Jets Rewards this year will include access to more Jets events and memorabilia and will offer more exclusive benefits and once-in-lifetime experiences. Season Ticket Holders in the past have had the opportunity to attend a pregame breakfast at the stadium, be on the field for pregame warmups, participate in the flag presentation during the National Anthem, form player introduction tunnels, go on the field after the game, attend a road game, and watch a home game in a suite."
As the Jets try to improve the on-field product they are also looking to continue to improve the expirence of attending games for their fans.
Also the AP is reporting that, "the Jets will also likely use some dynamic pricing, something they tested a bit last season. That approach - which, like variable pricing, won't affect season ticket holders - is based on the demand for a particular game and other factors, such as weather conditions, up to the start of the game."
"The pricing for those could go high or could go low," Jets President Neil Glat told the AP. "It really is pure demand-based pricing."