Jets team up with 1050 ESPN and 77 WABC

The New York Jets announced the formation of a unique radio broadcast partnership with 1050 ESPN Radio and 77 WABC Radio. The announcement was made by Jets' Vice President of Business Operations, Bob Parente and Tim McCarthy, President and General Manager, 1050 ESPN Radio. <BR><BR>

As part of the agreement, the New York Jets will produce and sell game advertising through a joint venture between the New York Jets' Sales and Marketing staff, and the 1050 ESPN sales force. The Jets will also select game announcers for the broadcasts, thus making the Jets the first major market team in the National Football League to bring their radio rights "in-house."

The deal, which encompasses the next five seasons (2004-2008), remains unprecedented in the fact that the Jets are the only major professional sports team to be simulcast on two 50,000-watt radio stations (1050 ESPN and 77 WABC).

"We have worked closely with 1050 ESPN over the past two seasons and this deal simply takes our partnership to the next level," Parente said. "This is a unique partnership aimed at enhancing our revenue potential while still controlling all aspects of our broadcast. The deal is an excellent opportunity to promote both the Jets and 1050 ESPN, the new home of sports in New York City, beyond the football season. It will provide us with ancillary programs and features, throughout the year."

"The Jets will control all aspects of our broadcast, ranging from the financial aspect, to programming, and the promotion and overall quality," Parente added.

"The partnership between 1050 ESPN Radio and the New York Jets sets a new standard for radio flagship--Integrating sales and programming elements throughout the radio station," said McCarthy. "It is an exciting opportunity."

"This is another example of the New York Jets taking a step forward to control their brand exclusively in the marketplace," said Lee Stacey, Jets' Vice President, Sales and Marketing. "This affords us the opportunity to control the use of our valuable brand and all the programs that are connected to it."

ESPN Radio is a joint venture between ABC Radio, which is responsible for sales, affiliations, marketing and promotions and ESPN, Inc. ESPN Radio programming originates from its Bristol, Conn. headquarters, while 1050 ESPN Radio's local shows originate from ABC Radio studios at 2 Penn Plaza. ESPN Radio programming debuted on the 50,000 watt 1050-AM September 1, 2001, and features the network's Mike & Mike in the Morning (6-10 a.m.) and Dan Patrick (1-4 p.m.) shows, and play-by-play of the NBA, Major League Baseball, the Bowl Championship Series and the recent home of the New York Knicks and Rangers.


Jets Insider Top Stories