"We are thrilled to announce the addition of Randy Lange to our website and publications team," said Matthew Higgins, New York Jets' Senior Vice President of Business Operations. "Randy brings a tremendous reservoir of knowledge about team history, much of which he documented during his impressive career as a sportswriter."
Lange, in addition to his website responsibilities, will oversee Jets' publications, which include the annual Media Guide, the Season Preview Book and Jets' Playbook.
"After more than three decades in newspapers, this is going to be different, and it's going to be exciting," Lange said. "I know the Jets well; they know me well. This is a great opportunity that has come along at a perfect time, and I'm looking forward to getting started."
The most significant recent addition to NewYorkJets.com is Jets TV – an online TV channel filled with behind-the-scenes footage, upgraded audio and visual capabilities and the ability to view Jets, press conferences live via streaming video.
"We continue to enhance the functionality and content offerings of NewYorkJets.com to meet the insatiable appetite of fans for real-time information," Higgins said. "In 2006, we successfully launched a newly redesigned website that provides robust video offerings, real time reporting of Jets' news, exclusive features such as live broadcasts of Coach Mangini's daily press conferences and a digital media library with extensive offerings from SportsNet New York. The addition of Randy Lange will provide fans with yet another reason to regularly visit NewYorkJets.com."
Since the April 2006 relaunch, which included a cleaner layout with sortable rosters, interactive depth charts, and a vastly expanded history section, page views have increased 15% and video views have more than doubled.