The event is geared towards creating public awareness and financial support for the MDA. Beginning two hours prior to game start, MDA volunteers will sell scratch-off tickets inside and outside all four-stadium gate areas, the Stadium Club and throughout the stands through the end of the first half. Twenty-two winners will then be selected randomly from tickets sold and their names will be announced during the third quarter of the game. Each winner will receive a Jets' jersey autographed by a New York Jets' starter. During the fourth quarter, the Jets will recognize the winners in an on-field presentation.