Really, show us the evidence.
We aren't sure what it means to make a team "relevant." The Jets were sold out on a season ticket basis before he got there. Maybe he made them relevant to front-runners.
As for them selling PSL's, we would like to see Lupica's research data on this. Why would a fan by a PSL for a new stadium because of Favre, when Favre isn't going to be on the team when the new stadium opens in 2010?
Neither of Lupica's theories make much sense.