ALLEN PARK -- After a week of anticipation that former Rams' head coach Mike Martz would join the Detroit Lions as the team's offensive coordinator, the air wasn't just let out of the balloon -- it was popped.
"We couldn't come to an agreement on terms. I really do feel bad, but we just couldn't get on the same page," Martz told the St. Louis Post-Dispatch late Thursday.
Earlier in the week, Lions' head coach Rod Marinelli named his coaching staff and dodged questions regarding Martz. Although the team had, allegedly, offered Martz the position, the two sides could not agree on a contract.
While the Martz party has told sources that it was contract related, there are rumblings coming out of Detroit that it wasn't necessarily all about the numbers. Martz had a checkered past with St. Louis ownership, including a major falling out with Rams' GM Charley Armey and Jay Zygmunt, the director of football operations. Given Lions' GM Matt Millen's sometimes brash attitude, skepticism was prevalent in the media about whether or not Martz's well-publicized ego would ever mesh with Millen or Marinelli.
Apparently, he'll never have that opportunity.
On the field, Martz is recognized as one of football's most astute offensive innovators, and was responsible for building the "Greatest Show on Turf" brand with an aggressive downfield passing style. That matched what Detroit is looking for, but the decision not to hire Martz might pay credence to what Millen and company will not do this time around: hire style over substance.
The team will continue to evaluate potential offensive coordinators, and have a renewed interested in Bengals' receivers coach Hue Jackson. Packers' offensive coordinator Tim Rossley is also on the radar.