It is said that owners often resemble their pets. And in the last four decades, the Detroit Lions have resembled their mascot: a toothless Lion; the King of the Jungle with no bite; it's as pathetically depressing as it is innately wrong. And it needs to change.
Unlike others, I won't claim to "break" the following news (that honor belongs to the elite squadron of fan bloggers): the Detroit Lions new logo has been leaked.
Well, "alleged" new logo.
Chalk me up among the many who like it.
Since the Lions won't officially discuss anything regarding the team's new look, only recognizing an off-season strategy to become "tougher," consider anything you see or read to be complete and utter speculation. The great news about speculation is that Lions fans love it, and the better news is that this leaked logo business seems to be very legitimate.
First, there was news that the official National Football League online store had posted an image of a Lions toy truck that showcased a new logo and lettering. We can only assume that they posted it errantly because the item is no longer available. And it was only removed once word of the leak reached Detroit's marketing brass.
After the Lions inked Grady Jackson in free-agency, the massive defensive tackle referenced the team's "new colors" as a reason for his excitement to join the franchise. I sincerely doubt he was being metaphorical, although his reference was likely more aesthetics than colors.
(Although if they introduce teal anywhere, this web site will refuse to even recognize it)
Toss in the team's fire-sale of all past Lions merchandise, and you have yourself the recipe for a brand, spanking new marketing plan.
Since 1970, "Bubbles" (see image) has dominated the landscape. And while his friendly appeal might be related to his late 60's design, his only bite seems to be that of his animal cracker nature. Enter Detroit's new (alleged) logo, which (think: relative) we'll call "Killer."
I believe the nickname will stick.
The above graphic, vectored beautifully by a user on a Sports Logo message board, is likely the closest representation to the team's new look until the official release. Unless, of course, it's completely different.
Instead of the blandness of our beloved cowardly Lion (Bubbles always seems to be pawing blindly for his dentures), "Killer" is a more rugged, aggressive creature without forfeiting the old logo's historical value. And once you get past the similarity to the Thundercats, the style, along with gracious but zealous detail, hands a team in desperate need of revival a new image. A fresh start.
| This is a mock-up of
Detroit's new helmet/logo.
When you go 0-16, you shouldn't change a few things. You should change everything. In fact, in the 39 years since the advent of Bubbles, the Lions have posted just 11 winning seasons.
A blogger on MVN.com went one further, finding a potential image of Detroit's new uniforms (click to see). However, such vast changes can sometimes take an elongated course through the league prior to approval.
Still, the mock-up seems legitimate.
But whether or not the Lions are able to utilize the new uniforms (the helmet pictured to the right would certainly be in use), RoarReport.com firmly believes that Killer will, indeed, be the replacement for Bubbles.
Whether or not that translates into more wins is another question altogether, but it's a start.