That doesn't mean Lloyd isn't concerned with No. 1 — himself. And he strongly hinted in the wake of Denver's second loss in three games that the two concepts are intertwined.
Lloyd, the NFL's leader in receiving yards last season, was targeted seven times in Sunday in the loss to Tennessee, catching four passes for 38 yards. That modest activity came one week after Lloyd missed the Cincinnati game with a groin injury.
Lloyd maintained he felt fine Sunday. Coverage likely had more to do with Kyle Orton seeking out other options. Tennessee was rolling its safety over the top to try and ensure Lloyd was bracketed and couldn't get behind the defense for big plays.
But Lloyd hinted strongly he was taken aback by the fact Denver didn't at least try to let him attempt to bust loose.
"If they want to get me the ball, and by that I mean our offensive coordinator, we'll design stuff for that, because we know that's coming every week. We know it's coming," Lloyd said, referring to the defensive approach designed to stop him.
"If they want to get me the ball, they'll design plays that will work against those coverages. And if they don't, they won't."
Asked if he was surprised he didn't get the ball more, Lloyd responded bluntly, "Yes."
Lloyd added there were no issues in practice leading up to the Titans because "getting me the ball" isn't the priority, devising a game plan to secure a victory is of primary concern.
But when Denver's offense is stuck in the mud, particularly via the run, and his involvement in the passing game is only complementary, that appears to be where Lloyd draws the line.
Lloyd doesn't want to stand idly by and potentially allow the same scenario to repeat itself this week as Denver travels to Green Bay.
"I'm going to stand up for myself," he said, before politely cutting off the interview, seemingly for fear of saying too much.
Translation: Lloyd and offensive coordinator Mike McCoy either already have had, or will discuss, how to get the 2010 Pro Bowl wideout more infused into the offensive mix at Lambeau Field this Sunday.
It's also clear Lloyd, from a bigger picture point of views, doesn't want is Denver's offense feeling that it has to match the high-octane Packers offense point for point.
"I'm not about trying to play offense vs. offense. It's offense vs. defense," he said. "You start doing things that you don't do and start playing the way you don't play in order to keep up. We have to come out and play hard, do what we do best and that should be good enough to win."
And clearly, getting Lloyd involved normally is a part of what Denver's offense does best.
That holds particularly true with the unit stuck in an offensive rut behind another pedestrian running game. That run game will be facing a Packers run defense that ranks No. 1 in the league.
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