Clearly, as the opening hours of free agency demonstrated on Tuesday, they aren't exactly buying into the theory. What they are instead shopping for, with the kind of wild-eyed frenzy that could easily eclipse one of those famous clearance sales at Filene's Basement, is pass catchers.
Historically, at least, free agency comes in waves. Before the first eight hours of the new league year passed on Tuesday, however, a virtual tsunami of spending had struck the wideout position. The first 24 hours of the shopping spree wasn't even in the books yet as this column was written, and the ledger books have been re-written with wide receiver deals.
Perhaps, as suggested here in the past, the wide receiver spot has evolved into one of the most fungible positions in the league. But as Tuesday evidenced, it remains one of the best funded, too. Given the scope of the contracts awarded within the first few hours of free agency, wide receivers haven't yet been relegated to simply dime-a-dozen status.
One general manager early Wednesday morning termed wide receiver the "flavor of the week" in a system that tends to be run at times by a positional domino effect. Clearly, the teams that invested heavily in wide receivers don't consider that flavor to be Rocky Road. It was as if teams were being run by P.T. Barnum, but the three-ring spending circus went on anyway, safety net be damned.
The wide receivers changing uniforms came in all shapes and sizes and salary level, and with just about every manner of transaction on Tuesday, and there was little regard for the past, only the future. Free agency makes people crazy, prompts clubs to do semi-rational things, and on Tuesday, overreaction was the prevailing mode.
"Teams are signing guys based on what they think they can do," said newly-minted millionaire Pierre Garcon, who moved from Indianapolis to Washington on a five-year contract reported at $42.5 million. The Skins, clearly revamping the receiver corps in advance of the arrival of quarterback Robert Griffin III in the draft, also added San Francisco unrestricted free agent Josh Morgan and were pursuing Eddie Royal of Denver, as well.
San Diego lost Vincent Jackson to Tampa Bay for five years and $55 million, with $26 million guaranteed, and quickly filled the whole by adding New Orleans' Robert Meachem, doling out a reported $26 million for four years ($14 million guaranteed) to a guy who had never caught more than 45 passes in a season or registered more than 722 yards.
The Saints coughed up $8 million per year to retain Marques Colston (five years, $40 million, $19.9 million guaranteed) -- a big and dependable slot receiver whose history of injuries scared some suitors, and who stuck to his pronouncement that he would not grant the club a so-called "hometown discount." The Eagles retained DeSean Jackson for five years and $47 million, with $15 million guaranteed. Reggie Wayne stayed put in Indianapolis, where he figures to provide a security blanket for Andrew Luck, even though his numbers might never approximate the seasons he and Peyton Manning spent together.
There were even a few minor deals -- like Harry Douglas returning to Atlanta, Eric Weems departing the Falcons for the Bears, and Matthew Slater re-upping in New England -- among the wide receiver corps.
"I guess," Wayne said, after netting a three-year, $17.5 million deal, "that the (wide receivers) are the rage for the day."
Indeed, the Buc(ks) signed Jackson to a frontloaded deal that joins the troubled wide receiver to a team that has experienced more than its share of off-field indiscretions over the past couple years. Chicago traded for Brandon Marshall, even though the six-year veteran has a checkered resume, including the allegations that he was recently involved in a late-night contretemps. Credit the Dolphins with at least providing a nod of sorts to the theory of devaluation by swapping Marshall for a pair of third-round choices, only two seasons after shipping a couple second-rounders to Denver for him.
The quick run (more like a sprint) on wide receivers didn't quite leave the bones dry at the position. There remain veterans such as Brandon Lloyd, Laurent Robinson, Plaxico Burress and Super Bowl hero Mario Manningham in the mix. And, of course, there is everyone's favorite restricted free agent, Pittsburgh's Mike Wallace. So it isn't as if the carrion birds have left behind a remnant carcass.
Still, even in a system that operates by cycle and where every move seems to elicit a corresponding response, the early popularity of wide receivers, has been stunning.
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Len Pasquarelli is a Senior NFL Writer for The Sports Xchange. He has covered the NFL for 33 years and is a member of the Pro Football Hall of Fame selection committee. His NFL coverage earned recognition as the winner of the McCann Award for distinguished reporting in 2008.