Both the city and the team must agree on the sale. The proceeds would be split 50-50 between the two. The Packers have agreed to sell the naming rights only if a goal of $100 is met. Based on experiences of other recent stadium naming rights deals, that goal would be difficult to reach. The Philadelphia Eagles' recent $95 million deal with Citizens Bank is actually a $57 million deal for the naming rights while the rest comes from a broadcast package. The Packers' deal would be for naming rights only. A name-only deal with U.S. Cellular brought the Chicago White Sox$ 68 million, only about two-thirds of the Packers' set minimum.