Naming rights discussion draws near

Can you imagine Lambeau Field with any other name? The topic of naming rights will be discussed next month at a meeting between the Packer and Green Bay city officials, according to reports.<P>

An advisory referendum in November 2000 resulted in 53 percent of Brown County voters approving of selling naming rights. Doing so would shorten the time span of the current 0.5% county sales tax which is financing part of the $295 million stadium redevelopment project.

Both the city and the team must agree on the sale. The proceeds would be split 50-50 between the two. The Packers have agreed to sell the naming rights only if a goal of $100 is met. Based on experiences of other recent stadium naming rights deals, that goal would be difficult to reach. The Philadelphia Eagles' recent $95 million deal with Citizens Bank is actually a $57 million deal for the naming rights while the rest comes from a broadcast package. The Packers' deal would be for naming rights only. A name-only deal with U.S. Cellular brought the Chicago White Sox$ 68 million, only about two-thirds of the Packers' set minimum.

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