The Packers on Monday announced plans for a $3 increase on stadium bowl tickets for the 2014 season.
Invoices sent to season-ticket holders this week include a brochure from the Packers that outlines the new pricing, discusses next season's home opponents and updates the Lambeau Field Atrium renovation. Packers President/CEO Mark Murphy discussed the pricing for the 2014 season in the mailing.
"Our goal for ticket pricing is to be just below the League average," Murphy said in the brochure. "With this increase, we project to rank 17th in average ticket price, which accomplishes the goal and maintains a fair visiting team contribution, as well. We're confident our top-rated Lambeau Field experience remains a great value for (ticket holders)."
With the $3 increase, tickets in respective areas in 2014 will cost:
— End zone seats – $77.
— South end zone, 700 Level – $85.
— End zone to the 20-yard line – $88.
— South end zone, 600 Level – $92.
— Between the 20-yard lines – $100.
In 2013, end-zone seats increased $2 to $74, tickets from the 20-yard line to the end zone increased $5 to $85 and tickets between the 20-yard lines increased $5 to $97.
In 2012, end-zone seats increased $3 to $72, tickets from the 20-yard line to the end zone increased $4 to $80, and tickets between the 20-yard lines increased $5 to $92.
In 2011, end-zone seats increased $2 to $69, tickets from the 20-yard line to the end zone increased $3 to $76, and tickets between the 20-yard lines increased $4 to $87.
In 2010, end-zone seats went up $8 to $67, tickets from the 20-yard line to the end zones and tickets between the 20-yard lines went up $11 to $83.
The team held the line on ticket prices in 2008 and 2009, with those costing $59, $64 and $72. Those have gone up $18, $24 and $28, respectively.
Additionally, suite tickets also will increase $3 to $100. Those tickets increased by $5 in 2013.
Comparatively speaking around the NFC North for the 2013 season, according to the Packers, the best sideline seat for the Bears was $190, Vikings $150 and Lions $119.
While the review is ongoing, the team anticipates offering a "pay as we play" type of option for ticket holders that will have payment applied only when a game is certain to occur, Murphy said in his"Murphy Takes Five" column at Packers.com.
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