At the end of the season, the winning tailgate teams from the cities whose pro-football teams make it to the championship game in Houston will be invited to the Jack Daniel's Great American Tailgate Cook-Off in Houston on Jan. 29 - Feb 1. Las Vegas odds-makers will play close attention to this cook-off, because every time Jack Daniel's has picked the overall best tailgater in the country, their team has gone on to win the big game. OK, so we're only two for two, but at least we can pick a winner.
Starting in September, tailgate aficionados will be able to find the Jack Daniel's Tailgate Search schedule, play interactive tailgate games and learn new tailgate recipes at www.jackdaniels.com.
Fans should also be on the lookout for the two Jack Daniel's Tailgate Buses that will be traveling across the country as well. These 45-foot-long football fantasies on wheels are equipped with leather sofas, big screen televisions, DVD players, Internet access and of course, all the football games – all the time.
Officially registered by the United States government in 1866, the Jack Daniel Distillery is America's oldest registered whiskey distillery and is on the National Register of Historic Places. Based in Lynchburg (pop. 361), Tenn., the Jack Daniel Distillery is the maker of world-famous Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Single Barrel Tennessee Whiskey and Jack Daniel's Country Cocktails.