"Each year we examine our prices in relation to the NFL and make adjustments accordingly," said Mark Wagner, the Packers' director of ticket operations. "This increase will take us to the middle range of pricing, where we always try to be.
"We take into account our league ranking in average ticket price and how that relates to our contribution to the shared revenues among visiting teams. We want to make sure we're making our fair contribution to the other teams. We're mindful of our fans, too. They love the value of the game day experience here. We're proud of Lambeau Field and what it offers."
Season tickets between the 20-yard lines (sections 115-124 and 322-330) will now be priced at $67, other sideline seats (sections 109-114, 125-230, 314-320 and 332-338) will be $59 and end zone seats (sections 100-108, 131-138, 303-312 and 340-354) will cost $54. The average ticket price is $58.39.
The end-zone seat that cost $24 in 1995 was $28 in 1996, $32 in 1997 and '98, $37 in 1999, $42 in 2000, $46 in 2001 and '02 and $50 in 2003 and '04.
Elsewhere in the NFC North Division, the best sideline seat for the Vikings is $105, the Bears, between $75 and $80, and the Lions, $70. That's still a bargain considering the New England Patriots raised the price of their top sideline seat to $125.