Packers hire new foodservice operator

Levy Restaurants has been selected to provide all foodservice operations for Lambeau Field, replacing Promotion Management Inc. Levy Restaurants will provide all premium dining, as well as general concessions at the facility. The agreement goes into effect this August.<p>

Levy Restaurants will enter into a consulting partnership with Green Bay-based PMI. As the current operator and key business player in Green Bay, PMI will act as a consultant to ensure continuity and a local perspective, including the further development of the community group program to service the Lambeau Field concession stands.

"By renovating Lambeau Field, we have preserved the history and magic of this amazing place for our fans of all generations," says Bob Harlan, president of the Green Bay Packers. "We looked at several foodservice companies to join us at Lambeau Field, and it was obvious that Levy Restaurants is the best in the business based on their award-winning background as restaurateurs. We are proud to introduce them to our fans in Green Bay."

Levy, based in Chicago, provides food services for more than 35 professional sports franchises. Levy's other clients include Wrigley Field and Comisky Park, Staples Center and Dodger Stadium in Los Angeles, Kansas City's Arrowhead Stadium, Churchhill Downs in Lexington, Ky., Ford Field in Detroit, Network Associates Coliseum (home of the Oakland Raiders) and Edward Jones Dome (home of the St. Louis Rams), and Bank One Ballpark in Phoenix.

"Lambeau Field is hallowed ground to Packers' loyalists and NFL fans, everywhere," said Larry Levy, founder and president of the firm. "We were pioneers in this industry back in 1982, originating the concept of fine dining in sporting venues. To have been selected to provide our Levy signature food and hospitality for the fans who will be our guests at Lambeau Field is one of the most exciting events in the history of our company."

"By having the opportunity to work with Levy Restaurants, we can further our knowledge about food and hospitality from the best in the business," says Ken Wachter, chief operating officer for PMI. "We are excited to add our hometown knowledge to make the new Lambeau Field the best facility, for both the fans and the community."

During the next two years, Lambeau Field will be renovated to offer an enhanced food experience from 166 completely revamped private boxes, 6,000 club seats, and all of the concession stands. "From the very beginning of this project, it was a priority for the Packers to make sure the local charitable groups would continue to service our concession stands. The good news is that we will be adding a number of new concession stands on both the first and second concourse, so we will be able to accommodate more charitable groups than ever at the redeveloped Lambeau Field," concludes Bob Harlan.

Levy Restaurants pioneered the concept of premium dining in sports and entertainment venue in 1982. Today, the company stands as the market shareholder. From its base of award-winning restaurants, including Spiaggia and Bistro 110 in Chicago, and Fulton's Crab House and Portobello Yacht Club at Walt Disney World Resort, the company has grown to 55 sports and entertainment locations in convention facilities, music/performance venues, and stadiums and arenas for all major sports leagues in 34 markets across the country and in Canada. Throughout the company's 25-year history, Levy Restaurants has also hosted events such as the Super Bowl, GRAMMY Awards, NHL and NBA All-Star Games, and this year's Kentucky Derby.


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