Frazier, 58, lives in South Philly, where he runs a gym bearing his name.
To introduce his young players - only a handful of whom were born in 1968 when Frazier won the heavyweight title over Buster Mathis -- to the boxing great, Sherman told them Frazier's inspiring story. Then the team viewed a tape of Frazier's first three fights with Muhammad Ali including Frazier's electrifying victory on March 8, 1971.
The team got the message. When Frazier was introduced, the Packers greeted him with a three-minute (make that a one-round) standing ovation.
The coach expects the meeting to have a lasting effect.
"I didn't do it for this game," Sherman stressed. "I did it for this year."