Football Fans Win

Coca-Cola Bottling Company of Wisconsin and the Green Bay Packers today announced they have agreed to an exclusive five-year partnership that puts fans in the middle of the action and makes Coca-Cola the "Official Soft Drink of the Green Bay Packers."

The deal gives The Coca-Cola Bottling Company of Wisconsin exclusive rights to sell its products in the newly remodeled Lambeau Field. The partnership agreement, which covers carbonated soft drinks, juices and juice drinks, "sports" drinks, energy drinks and other miscellaneous beverages, also offers Coca-Cola the exclusive right to market, advertise and promote non-alcoholic beverages in association with the Packers.

"The passion Green Bay Packers fans have for their team is truly something special," said Chuck Burkhart, Area Vice President of The Coca-Cola Bottling Company of Wisconsin. "We can't think of a better place to be than Lambeau Field on a Sunday afternoon, and we're delighted that Coca-Cola will be a part of that experience for many years to come."

"With a world-class partner like Coca-Cola, we can assure our fans that it will never be more exciting to be a Packer Backer," said Bob Harlan, President of the Green Bay Packers. "In fact, with this partnership, the only way for our fans to get closer to the team is to earn a roster spot." As part of the partnership, Coca-Cola and the Green Bay Packers will team on a variety of promotions and community events designed to give Packers fans unique access to their favorite team. The first promotion, The Classic Packers Bear Hunt, will give fans a chance to win a tailgate party and game tickets for ten to the Packers game against the division-rival Chicago Bears at Lambeau on Dec. 1, 2002. Other prizes include autographed Packers helmets and other gear. The Classic Packers Bear Hunt sweepstakes kicks off in mid-Sept. and runs through Oct. 2002. Entries are available on specially marked Coca-Cola packages throughout the state of Wisconsin.

Coca-Cola also announced it will become a major sponsor of the "Ultimate Fan Zone," a special area in Lambeau Field celebrating Packers fans, and in 2003, Coca-Cola will become the lead sponsor of 12 Packers Youth Camps. Details of other promotions and community programs, including a literacy program in which kids will have a chance to take a Packer to school, will be announced as appropriate throughout the partnership, which extends through July, 2007.

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