The Packers Tundra Tailgate Zone will be inside three massive tents in a 46,000-square foot area on the stadium's east side. The tents will house an entertainment area with a main stage, plus an area for tailgate-style food and beverages.
The new area will make its debut at the July 24 Green Bay Packers annual shareholders meeting, hosting an exclusive tailgate party for shareholders attending the meeting. It then will be open for training camp from July 28 through Aug. 20, with occasional closings based on the team's practice schedule, games, etc.
"We're really excited about this new feature for our fans," Packers Director of Marketing and Corporate Sales Craig Benzel said, "and since it's really based on what our fans have shared with us of what they want to experience during training camp, we think it's going to be a great new addition to what we're offering this year."
Expected to be among the most popular main stage activities will be the "Future Lambeau Leapers," a continuation of the autograph program designed specifically for fans ages 12 and younger.
Other special attractions will include taping of Packers TV shows, the Mike McCarthy Show and Packers Training Camp Special. The Packers' flagship radio station, 620 WTMJ, also will be on hand for live remotes during camp.
The Kemps Packers Experience will be the new home of the activity area for younger Packers fans that has been a popular staple of training camp for years. Young fans can enjoy inflatable football games and participate in several skills challenges.
The food and beverage area will offer an array of choices, including favorite tailgate-type foods fans can expect to find at Lambeau Field, as well as many other offerings.
The Tundra Tailgate Zone also will be utilized during the regular season, with more details available near the end of training camp.