Ron Rivera has talked from time to time about limiting the number of carries for Cam Newton.
But Rivera ultimately admitted that can be tough to do.
"You want your best athletes to have the ball," Rivera said.
Last week Newton ran for two more touchdowns in a 49-35 loss to the Detroit Lions giving him nine rushing scores for the season, the most by a rookie quarterback.
He's also within four of breaking the all-time record held by Steve Grogan.
Newton, for one, doesn't mind all of the carries and isn't fearful of them leading to injuries. In fact, he said it's actually better on his body when he runs rather than sticking in the pocket.
"Honestly, I take more hits in the pocket than I do outside the pocket. In the pocket, I don't see who's coming. That can be more dangerous than when you're running you've got your eyes on a swivel, aware of your surroundings," Newton said.
"If I'm running, I know this may sound kind of crazy, but I feel more comfortable with protecting myself rather than in the pocket and being defenseless."
Newton is the team's second-leading rusher with 411 yards on 77 carries.
"Obviously he's playing exceptional football," said Colts coach Jim Caldwell. "He's a talented guy who not only has a real good feel for what they're doing offensively, he's also making a lot of big plays. Anybody in his position who scores nine (rushing) touchdowns and is on pace to break the NFL record, that's quite an accomplishment.
"Besides that, he can throw the ball. He's been a very dangerous guy to deal with week in and week out. He just seems to keep getting better all the time."