Watching The Super Bowl For The Ads

Every year millions of viewers tune in to the Super Bowl, not for the game but for the advertisements. Ironic? Maybe, but it's true. Get a glimpse of this year's ads and then vote for your favorite.

The NFL has become one of the most popular sports in America, and has enjoyed a record-setting year in TV ratings as more fans tune in. Despite the expansive rise in ratings on Sundays, there's still a separation of true football fans from those who watch the game casually as an escape. The Super Bowl changes that. It's the one game everyone watches, football fan or not.

Why is the Super Bowl so different from regular football?

It could be the fact that thirty two teams start the season with a chance to win it all and it all comes down to one final game. Or it could be that there's no more football to watch after this last game of the year. Or it could even be the unprecedented hype that builds surrounding football's biggest game.

Those answers are all true, but there's one big reason everyone watches the big game. The commercials.

Every year advertisers spend millions of dollars in an effort to reach their target audience. Some do it to make a name for their product. Others participate to continue their brand building. And a choice few create ads that try to stand out from the crowd.

Perhaps the most memorable Super Bowl ad was one of the first, and the simplest. It was Apple's spin on the classic 1984. a close second put Doritos 3D on the map with Ali Landry's looking hot in a Laundromat.

At an estimated $3 million per 30 second spot, advertisers can't afford to send the wrong message, which is why they hire some of the most creative minds in the ad industry to pitch their product. Those pitches have drawn in the casual onlooker, the person who watches, not for the game, but for the ads.

Here's a preview of ads set to run during the big game. Take a look, and be sure to rate the ones you like or don't care for. Advertisers are spending millions to create these promotions.




Patriots Insider Top Stories

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The NFL has become one of the most popular sports in America, and has enjoyed a record-setting year in TV ratings as more fans tune in. Despite the expansive rise in ratings on Sundays, there's still a separation of true football fans from those who watch the game casually as an escape. The Super Bowl changes that. It's the one game everyone watches, football fan or not. Why is the Super Bowl so different from regular football? It could be the fact that thirty two teams start the season with a chance to win it all and it all comes down to one final game. Or it could be that there's no more football to watch after this last game of the year. Or it could even be the unprecedented hype that builds surrounding football's biggest game. Those answers are all true, but there's one big reason everyone watches the big game. The commercials. Every year advertisers spend millions of dollars in an effort to reach their target audience. Some do it to make a name for their product. Others participate to continue their brand building. And a choice few create ads that try to stand out from the crowd. Perhaps the most memorable Super Bowl ad was one of the first, and the simplest. It was Apple's spin on the classic 1984. a close second put Doritos 3D on the map with Ali Landry's looking hot in a Laundromat. At an estimated $3 million per 30 second spot, advertisers can't afford to send the wrong message, which is why they hire some of the most creative minds in the ad industry to pitch their product. Those pitches have drawn in the casual onlooker, the person who watches, not for the game, but for the ads. Here's a preview of ads set to run during the big game. Take a look, and be sure to rate the ones you like or don't care for. Advertisers are spending millions to create these promotions.

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