Raiders to be heard in Espanol

"This is yet another initiative which allows us to interact with the global Raider Nation. The response to raidersenespañol.com has been tremendous and we want share our games with our fans around the world." -- Raiders chief executive Amy Trask

 

The Oakland Raiders will provide a live streaming audio webcast in Spanish of this Sunday's AFC Divisional Playoff game between the Silver and Black and the New York Jets at Network Associates Coliseum. Listeners can access the feed at raidersenespañol.com and at raiders.com. The audio feed will be incorporated into live Internet coverage of the game on both web sites. Erwin Higueros and Ambrosio Rico will handle announcing duties.

"This is yet another initiative which allows us to interact with the global Raider Nation," said Raiders chief executive Amy Trask. "The response to raidersenespañol.com has been tremendous and we want share our games with our fans around the world." 

In early December, the Raiders became the first team in the NFL to launch a comprehensive Spanish-language version of its official web site, raiders.com. The mission of the Raiders overall online initiative is to provide their fans with extensive team news, video and audio programming, game coverage and more. In its first month of existence, raidersenespañol.com reached a tremendous number of Spanish-speaking fans around the world.

Since its inception, raidersenespañol.com has received visitors from a number of different countries including Mexico, Spain, Argentina, Guatemala, Chile, Venezuela, Columbia, El Salvador, Panama, Costa Rica, Uruguay and Peru. The universal popularity of the web site demonstrates the global reach of The Oakland Raiders franchise.

In addition to the translation of core English content from raiders.com, the site also features original contributions from industry professionals including - Patty Herrera (Hispanic Marketing Initiatives - Oakland Raiders), Erwin Higueros (Spanish radio play-by-play), and Ambrosio Rico (Spanish radio color commentary). Herrera also hosts a Spanish version of the popular streaming video program "On the Edge," an exclusive to raidersenespañol.com. The original content features game previews, recaps and interviews.


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