HBO's Hard Knocks series has been a raging hit with NFL fans ever since it was created back in 2001. The show's format is easy enough. Each year the league picks a different team and partners with NFL Films and HBO to follow the process of these teams as they prepare for the NFL season. The show follows along with rookies and free agents as they try to create a life in the national football league. This year, the league has partnered with the newest team in Los Angeles for the hit series.
“It’s clear both in Southern California and nationwide there’s significant interest in the return of the Rams to Los Angeles, and it seemed like a very good year to give people a look at our franchise and our players,” Kevin Demoff, the team’s chief operating officer, said to the LA Times.
“We have one of the youngest teams, a lot of talented players — back-to-back rookies of the year — that we want people to start to get exposure to. What better way to do that than ‘Hard Knocks’?”
In addition to the regular material filmed by Hard Knocks, the HBO hit series will also delve into the intricacies of moving an NFL franchise across the country. The show promises to offer fans a deep look at the complications that go into packing up and moving an entire NFL team. It's something the league has wanted to try in the past, but have never quite found a way to make things work. Another added bonus for the NFL is the impending quarterback battle between Case Keenum, Nick Foles, and whomever the Rams end up taking in the NFL Draft.
All in all, it was an easy call for the league and HBO to go with the Rams. Los Angeles was the largest market in the nation without an NFL team and that changed this past summer. The league knows that they don't need the press to sell tickets for the upcoming season, but it can't hurt them to have it. The logical choice should also be the entertaining choice.
LA Rams Report will be recapping the show when it airs on August 9th.