This comes less than a day after the Rams suffered an embarrassing 42-14 home loss to the Atlanta Falcons, which marked the fifth straight losing season in as many years under Fisher.
"Making a decision such as this - especially during the season - is one of the most difficult in sports,” said Rams Owner/Chairman E. Stanley Kroenke. “I have great respect for Jeff as a coach, person, father and friend.
“He has worked tirelessly despite some challenging circumstances. He played an integral role in helping this team make history in returning the NFL to Los Angeles, and we always will be grateful for his commitment and dedication to our organization.
“However, this is the right time to make a change as our performance has not lived up to my or our fans' expectations. We all are focused on improving as an organization and building a team that makes Los Angeles proud. Our mission is to celebrate a Super Bowl title with our fans in Los Angeles. Today is the first step to bringing us closer to that goal.”
Los Angeles had gotten out to a fast start to the year winning three of their first four games putting them atop of the NFC West standings. However, the team has lost eight out of their last nine contests, which has effectively eliminated them from the playoffs and marked their 10th straight losing season.
Fisher had been originally hired as the head coach prior to the 2012 season and garnered a record of 31-45-1 in nearly five seasons with the team. He had failed to amass more than seven wins in any campaign while finishing no greater than third in the standings in the NFC West.
All of this comes just eight days after reports indicated that the team had agreed to a two-year extension with Fisher earlier in the summer. This deal had laid out an option for the second year of the contract.
The Rams did experience some improvement under Fisher but the team failed to progress beyond the rebuilding stage with all of that coming to a head this season. This move more than likely signals plenty of major changes for the organization in the offseason with the top priority being finding the next head coach that can take the franchise another next step forward into relevancy in the league.
Special teams coordinator John Fassel is expected to handle the duties as the interim head coach.