The Seattle Seahawks announced today that Qwest Communications has agreed to a multi-year sponsorship of Seahawks Stadium, which will now be known as "Qwest Field."
The agreement requires the approval of the Washington State Stadium Authority.
The terms of the deal were not released, although sources say that it's "much bigger" than the $40 million Safeco Insurance, Co. paid for the naming rights to Seattle's baseball stadium.
"We have maintained throughout our naming rights search, that while it was important to attain an investment on par with other NFL venues, it is imperative to find a company that shares our core values of community and service," Seahawks CEO Tod Leiweke said. "In Qwest, we have found more than a name for our facility, we have established a partnership that will reach far beyond the playing field and into the very community that supports it."
Qwest and the Seahawks have created the Blue Ribbon Community Program for game days. All proceeds from Qwest Game Day program sales and a silent auction will be donated to one of four local non-profit organizations. The Allen Foundation will match that amount.
Paul Allen built Seahawks Stadium with an eye toward future technology and how it could enhance the game day experience for fans and Qwest is said to already be working on ways to do exactly that.
Shaun Alexander was the first to say what the Seahawks organization and the fans of Seattle hope to hear a lot in the years to come, "the quest for the championship begins at Qwest Field."
Quest for Championship Begins at Qwest Field
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