Breda Report: The Paradigm Shift

The 2005 Seattle Seahawks are forcing fans and foes alike to reexamine the toughness and character of this vastly new and improved football team here in the Pacific Northwest.

Paradigm Shift (pr-dm shft)

Definition: Acceptance by a majority of a changed belief, attitude, or way of doing things.

Seahawks fans are something of an enigma in the sports world. Take a good look at the fans of many other professional football teams - comparatively speaking, their history is but a foot long with 10 inches of that foot comprised of dismal disappointment and failure.

In 30 years, the closest the Seahawks and their faithful have come to even smelling the Super Bowl was in 1983 when the team made it all the way to the AFC Championship game. Other than a few brief and storied victories, and Pro Powl players peppered throughout the next twenty-two years, Seahawks fans have become the perennial poster children for being slapped down, mocked, laughed at and wedgied year after year by just about every other sporting fan in the world.

Strangers, co-workers, friends and even family members have all taken part in the annual roast. Each year there you sit, the guest of honor complete with Seahawks cap and jersey, taking each and every shot.

“Is that the best you’ve got?”

You see, respect isn’t something that is just handed to you like cash in a Christmas card. It’s earned. Something past Seahawks teams have always fallen just short of (the goal line). Every season when this multiple-personality group would begin their latest campaign, there were always reasons for at least a slice of hope.

And just when that pie of hope had finally cooked to perfection, causing an unfamiliar and uncharacteristic smattering of smack talk aimed at all of those who had taken years of pleasure in giving it to you…

The Seahawks would inevitably come crashing down to earth with an impact so profound it could only be rivaled by the sound of your heart exploding into billions of pieces while everyone around you roared in approval.

Yet the promise you made (this could be our year!) that was also made to you each and every season was as flimsy as the lies you tell old friends over drinks. You wanted to believe, but deep down you knew the probability of what really lied ahead.

So, when the winds of fundamental change finally blow the old, stale air out of your house you find it difficult to breathe. That stagnant, contaminated oxygen you had been consuming for decades had become just good enough to survive on.

Slowly but surely, Seahawks fans are rejuvenating their bodies, minds and souls with each and every breath of the 2005 season.

This team is different. This team is for real. If you can’t feel that by now, it’s time to decrease your meds. Open the shutters and let the light shine in. A new day has dawned and it has a lot of high-fives and grown men crying like babies in its future.

East Coast Bias, you say?

Bah. The supernatural forces of the Universe don’t care about those overpaid, cynical simpletons, so why should you?

These forces merely care about one mission this year and one mission only: Giving back to those who have given so much interminable loyalty no matter the price. Call it Karma, call it cosmic balance, call it what you want this year, just don’t call it luck. Leave that to the aforementioned East Coast bobbleheads.

If respect is what you want, that wish is in mid-flight of being granted. Don’t look now, but even that oddly-coveted national media is beginning to see the light. A thirty-year predominance of mediocrity and failure can only hide the obvious for long. This team, under new president Tim Ruskell, bears no resemblance of former incarnations. This team has a mission to heal the wounds that time has afflicted on your hearts for far, far too long.

So on this day of new paradigms born of well-earned faith, I say dare to believe with vigor again.

As Orison Swett Marden once wrote; “Our destiny changes with our thought; we shall become what we wish to become, do what we wish to do, when our habitual thought corresponds with our desire.”

So think and dream big now, breathe in that fresh air and watch your team carry themselves into the greatness of February.

Watch and embrace what is so rightfully – and finally – yours.

Todd Breda is the Owner and Creative Director of Seahawks.Net. If you would like to e-mail Todd (he likes letters), send them to: Top Stories