The occasion was the unveiling of the Steelers' 2010 highlight film, "The Standard," on Friday afternoon at Heinz Field. Colbert assessed the campaign that had been chronicled, one that had ended with a heart-stopping loss to Green Bay in Super Bowl XL, as "a pretty good season.
"We understand we were good enough for second (place)," Colbert said. "In our minds second isn't good enough."
As he had following a 9-7, out-of-the-money finish in 2009, Colbert is keeping his eye on the ball. No excuses were made then regarding the extended absence of Troy Polamalu. Colbert perceived his team to be what it was: not good enough.
And there's little celebrating being done now, at least publicly, regarding all the Steelers overcame in 2010 just to make it to Dallas.
As Mike Tomlin likes to say, the standard is the standard and it does not change.
The organization, like Colbert, appears focused on meeting that standard in 2011, assuming we eventually get to a 2011 season. The flick recounting 2010 made no mention of penalties, fines, a perceived officiating conspiracy or the legality of hits.
After viewing it, the U.S. Ambassador to Ireland was asked if such things are still an issue, as James Harrison has been insisting of late on the Internet, and if the Steelers are being targeted by the NFL because, as LaMarr Woodley maintains electronically, they hit too hard.
"No," Dan Rooney said. "You just gotta play and do what you have to do."
Even Harrison was doing that by the end of last season. He and his teammates on defense will again eventually, assuming they get the chance.
As for the cinematic "Standard," the most compelling aspects of the 24-minute montage are presented courtesy of those microphones only NFL Films can position to capture only what NFL films can.
* Tomlin to Antonio Brown on the sideline: "My glass ain't half empty. My glass is half full."
* Aaron Smith on the sideline during the Atlanta game: "You gotta want it more than they do."
* Dr. Jim Bradley after Ben Roethlisberger's broken nose had been adjusted on the bench in Baltimore: "There it goes; now it's straight."
* Roethlisberger during an offensive huddle: "We're gonna play Steelers football. If you don't know what that means find someone that does."
The film first focuses on Maurkice Pouncey fighting against Carolina. The next exchange is one-sided. It's Tomlin chewing Pouncey's ass for fighting while the clock is running during a two-minute situation.
"Look at me," Tomlin barks while issuing the necessary perspective.
It's all pretty entertaining, as NFL Films stuff has seemingly always been.
Rex Ryan has a cameo role. His booming voice is heard advising the Jets' defense before the third-down completion that put the AFC Championship Game away once and for all: "If he drops back at all he's still going to run with it. No way they're going to throw the ball."
Soon thereafter Ryan is captured slamming his headset into the Heinz Field turf.
Although a happy ending wasn't to be forthcoming, the Packers game is still worth a second look, if for no other reason than as a reminder that the Steelers are a lot closer this summer than they were a year ago to achieving a standard they're not interested in altering.