10 rookies make NFLPA’s ‘Rising 50’ marketing list

The NFLPA released its “Rising 50” list of the most marketable players that weren’t in the top 50 in quarterly sales reports last year.

The NFL Players Association is prepping prospective business partners about the rising stars in the game and revealed its “Rising 50” list.

Two rookies – Los Angeles Rams quarterback Jared Goff and Dallas Cowboys running back Ezekiel Elliott – were included the top six, despite not yet playing one down in the NFL.

Goff was selected first overall in last week’s NFL draft and Elliott went fourth overall. Quarterback Carson Wentz, who was the second overall selection by the Philadelphia Eagles, checked in at No. 10 on the Rising 50 list.

In addition to Goff and Elliott – numbers 4 and 5 on the list, respectively – the top six included Rams RB Todd Gurley, Washington Redskins QB Kirk Cousins, Seattle Seahawks RB Thomas Rawls and Houston Texans WR DeAndre Hopkins.


The “Rising 50” rankings take into account “on-field performances during the 2015 season, fantasy-league popularity, early demand from current sponsors and licensees, and new faces in strong markets as factors determining potential future sales popularity,” according to the NFLPA. Players on the list couldn’t appear in previous top-50 quarterly sales lists.

New York Giants WR Odell Beckham Jr. topped last year’s rankings and ended last year ranked No. 6 in sales. In addition to Beckham, Le'Veon Bell, Blake Bortles, Antonio Brown, Amari Cooper, Julian Edelman, Carlos Hyde, Alshon Jeffery, Khalil Mack, Marcus Mariota and Jameis Winston were on the list last year and moved into the top 50 for sales in 2015.

Within this year’s Rising 50 are 10 rookies. Six teams – the Arizona Cardinals, Houston Texans, Jacksonville Jaguars, Los Angeles Rams, Seattle Seahawks and Washington Redskins – have at least three “future marketing stars” on the list. The Redskins lead all teams with five players.

NFLPA 2016 Rising 50

  1. Todd Gurley, RB, Los Angeles Rams
  2. Kirk Cousins, QB, Washington Redskins
  3. Thomas Rawls, RB, Seattle Seahawks
  4. Jared Goff, QB, Los Angeles Rams
  5. Ezekiel Elliott, RB, Dallas Cowboys
  6. Andy Dalton, QB, Cincinnati Bengals
  7. DeAndre Hopkins, WR, Houston Texans
  8. Josh Norman, DB, Washington Redskins
  9. Allen Robinson, WR, Jacksonville Jaguars
  10. Carson Wentz, QB, Philadelphia Eagles
  11. David Johnson, RB, Arizona Cardinals
  12. Keenan Allen, WR, San Diego Chargers
  13. Devonta Freeman, RB, Atlanta Falcons
  14. Tyrann Mathieu, DB, Arizona Cardinals
  15. Jeremy Langford, RB, Chicago Bears
  16. Tyrod Taylor, QB, Buffalo Bills
  17. Paxton Lynch, QB, Denver Broncos
  18. Doug Baldwin, WR, Seattle Seahawks
  19. Tyler Lockett, WR/KR, Seattle Seahawks
  20. Aaron Donald, DL, Los Angeles Rams
  21. Kelvin Benjamin, WR, Carolina Panthers
  22. Randall Cobb, WR, Green Bay Packers
  23. Lamar Miller, RB, Houston Texans
  24. Jordan Reed, TE, Washington Redskins
  25. Brock Osweiler, QB, Houston Texans
  26. T.Y. Hilton, WR, Indianapolis Colts
  27. Mike Evans, WR, Tampa Bay Buccaneers
  28. Gary Barnidge, TE, Cleveland Browns
  29. Patrick Peterson, DB, Arizona Cardinals
  30. Joey Bosa, DE, San Diego Chargers
  31. Eric Decker, WR, New York Jets
  32. Jarvis Landry, WR, Miami Dolphins
  33. Stefon Diggs, WR, Minnesota Vikings
  34. Buck Allen, RB, Baltimore Ravens
  35. Matt Jones, RB, Washington Redskins
  36. Josh Doctson, WR, Washington Redskins
  37. Doug Martin, RB, Tampa Bay Buccaneers
  38. Corey Coleman, WR, Cleveland Browns
  39. Tyler Eifert, TE, Cincinnati Bengals
  40. Zach Ertz, TE, Philadelphia Eagles
  41. Tavon Austin, WR/KR, Los Angeles Rams
  42. Ameer Abdullah, RB, Detroit Lions
  43. Allen Hurns, WR, Jacksonville Jaguars
  44. Brandin Cooks, WR, New Orleans Saints
  45. Laquon Treadwell, WR, Minnesota Vikings
  46. Malcolm Butler, CB, New England Patriots
  47. Derrick Henry, RB, Tennessee Titans
  48. Myles Jack, LB, Jacksonville Jaguars
  49. DeVante Parker, WR, Miami Dolphins
  50. Blaine Gabbert, QB, San Francisco 49ers



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