Can’t get enough of the NFL? Don’t worry, the nation’s most popular sports league will continue coming at you from numerous media outlets, including an expanded deal on YouTube for the 2016 season.
The NFL and YouTube announced a renewal to their partnership, with the NFL expanding content on the video platform. In addition to posting some of its game previews and highlights, the NFL will post three of the “most memorable games” for each of its 32 teams prior to the start of the 2016 season.
The NFL is also uploading more game highlights while the games are in progress, along with related news and information.
“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” Hans Schroeder, Senior Vice President, Media Strategy, Business Development and Sales for the National Football League said in a release. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”
According to the Nielsen Company, 199 million people tuned into the 2015 NFL regular season, representing 78 percent of all television homes and 67 percent of potential viewers in the U.S. NFL games accounted for the top 25 and 46 of the 50 most-watched TV shows among all programming in 2015.