The NFLPA partnered up with Panini America is set to host their 22nd annual NFLPA Rookie Premier. The Houston Texans are sending three rookies to the event in Los Angeles in Will Fuller, Braxton Miller and Tyler Ervin. The Texans are tied with the Baltimore Ravens and Cleveland Browns with the most represented at the event.
“NFLPA Rookie Premiere is one of the most important events that we participate in annually, as it helps us set the stage for our entire football trading card products that we will release over the next 15 months," Mark Warsop, Panini America CEO said. “Serving for the first time as the NFLPA's exclusive trading card partner and presenting sponsor provides us with more opportunities than ever to execute a series of unique activations throughout the event, and create our best-ever product assortment for the new season.”
Forty-one top rookies from the 2016 NFL Draft class will be taught the business side of football and meet with 20 NFLPA business partners to potentially secure endorsement deals.
Business on hand will be Panini America, Fanatics, Nike, EA SPORTS, The Brandr Group, Topps NFL Huddle, Delta Private Jets, FedEx, New Era, Samsung, élevée, Staramba, Gatorade, Proctor & Gamble brands and Frito-Lay.
It will be held at the Los Angeles Memorial Coliseum with the NFLPA’s exclusive trading card licensee, Panini America. The event with be held on May 19-21st which is prior to the start of OTAs.
See the full list HERE.