Houston Texans rookies Deshaun Watson and D'Onta Foreman are expected to be part of the NFLPAs 2017 Rookie Premier held in Los Angeles, California. The two Texans will be joined by 38 other rookies from the 2017 draft class to take part in the event hosted annually by the NFLPA.
Brands that will be at the event Panini America, Fanatics, Fanatics Authentic, Nike, EA SPORTS, Pepsi, New Era, FedEx, Staramba, WHOOP, Delta Private Jets, FedEx, élevée, Bridgestone, Lyft, NFL Extra Points, Gatorade, Tostitos, Anheuser-Busch, and Proctor & Gamble brands.
From the NFLPA on the event.
The multi-day event is hosted by the NFLPA via its marketing and licensing arm NFL Players Inc. The 2017 NFLPA Rookie Premiere will also feature one of the most anticipated moments for the rookies – donning their official Nike team uniforms for the first time during a photo shoot at the Los Angeles Memorial Coliseum with the NFLPA’s exclusive trading card licensee, Panini America.
“The NFLPA Rookie Premiere is the foundational event for our NFL/NFLPA licensed trading card products each year. It's the first opportunity for us to photograph the top 40 most collectible rookies in their NFL uniforms,” said Mark Warsop, Chief Executive Officer, Panini America.
NFLPA Rookie Premiere is the first major business event following the NFL Draft, where players will gain insights and make connections that will assist in the development of their careers. Participating players will also go through a brief orientation which will highlight the union’s programs and services.
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