Vikings make 2018 Super Bowl bid official

The Vikings and Minnesota business leaders on Tuesday submitted their bid to host the Super Bowl in 2018 at the Vikings' new stadium.

The Vikings have made official their bid to have the 2018 Super Bowl hosted at the new stadium in Minnesota. The Minnesota Super Bowl Bid Committee submitted the preliminary documents to the NFL on Tuesday to host Super Bowl LII.

The bid included hundreds of pages of planning for various aspects of hosting a Super Bowl, from event venue options, transportation and parking, lodging, security procedures, team practice sites and more. More than 180 hotels in the region would be called upon to secure 19,000 hotel rooms.

"The effort from the bid committee, as well as from Minnesota's business and community leadership, has been nothing short of outstanding," Vikings owner and president Mark Wilf said in a statement announcing the bid. "NFL owners will greatly enjoy this community's hospitality, venues and energy. Minnesota will deliver an outstanding Super Bowl in 2018."

The bid was a collaborative effort that included the Minnesota Super Bowl Steering Committee and the Minnesota's corporate and civic leaders.

"Submitting this bid was a tremendous task that involved multiple individuals and organizations in Minnesota," said Super Bowl Bid Committee co-chair and U.S. Bank CEO Richard Davis. "This level of collaboration allowed us to produce a comprehensive bid that accurately reflects the excellent attributes of our region. Today, we put Minnesota's best foot forward, and we feel extremely good about our bid."

Members of the Minnesota Super Bowl Bid Committee will meet with NFL staff in New York City later this month to zero in on bid details and respond to the questions in the submitted bid. The final bid will be submitted on May 7. Two weeks later, the committee will make a formal presentation of the bid sometime during the May 19-21 NFL owners meetings in Atlanta.

Vikings vice president Lester Bagley attended last year's meeting and listened to the bids submitted for the 2016 and 2017 Super Bowl during that presentation. Super Bowl L (in 2016) was awarded to San Francisco/Santa Clara and Super Bowl LI (in 2017) was awarded to Houston at the NFL's annual spring owners meeting last year.

"We're pretty certain we're going to get a Super Bowl, but there's a lot of work to be done," Bagley told last year. "… There's support from NFL owners for it, there's support from the commissioner of the NFL because they know that our public put in half the deal in Minnesota. After a long, hard battle, it was a public-private partnership and we deserve a Super Bowl. It gives us a huge economic impact and we're pretty certain we're going to get one."

Supporters of San Francisco's winning Super Bowl bid for 2016 estimated the economic impact for that community between $300 million and $500 million. A more conservative estimate from, citing research from PricewaterhouseCoopers, put a Super Bowl's economic impact at about $185 million.

"The evidence from other host cities' experiences shows that increased economic activity results from hosting a Super Bowl, leading to a net increase in tax receipts," the state's political leaders wrote in a letter of support. "We are very excited to compete for an event with such worldwide prominence and with anticipated economic benefit to our state."

The bid submitted on Tuesday included 48 different venue options throughout the Twin Cities for potential use during Super Bowl week, including practice sites for the two Super Bowl teams, and the letter of support signed by Gov. Mark Dayton and Republican and Democratic legislative leaders.

The letter to the Minnesota Super Bowl Committee said it was important for "NFL ownership voting on this issue to see the support from the public sector."

"This new stadium is being built to attract and host major events, some that will bring more than 100,000 visitors to fill our hotels and restaurants and to shop in our stores," said Michele Kelm-Helgen , chairwoman of the Minnesota Sports Facilities Authority. "Events like the Super Bowl provide national and international exposure to Minnesota as a place to live, work and do business. We hope this will be just one example of the many economic benefits the stadium will provide our great state."

Tim Yotter is the publisher of Viking Update. Follow Viking Update on Twitter and discuss this topic on our message boards. To become a subscriber to the Viking Update web site or magazine, click here.

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