The ad was paid for by the Mdewatanton Sioux Community and the Mille Lacs Band of Ojibwe with the intention of having it air in a game in which the Redskins will play.
The original ad was created in January and a two-minute version of the video was released on YouTube. That video can be seen by clicking here:
The “Proud To Be” video shows vividly the different tribes of Native Americans in the United States and the tone is that if you are an American Indian you go by several different names, but the commercial ends ominously saying that, of all the names Indians are referred by, one that none of them use is Redskins.
There have been differing reports as to how many protesters will be outside TCF Bank Stadium Sunday, but events have been happening throughout the week. Former Viking Joey Browner, who is of Cherokee and Seminole heritage, has become a faceplate for the rally and is asking as many people as possible to attend to show the NFL that there is strong support for eliminating the Redskins nickname.
A different TV ad that calls into play other racial slurs, which are bleeped out, is also expected to be airing. That ad can be seen by clicking here:
The ad puts the nature of the term Redskin in context by having people of other ethnicities saying the slurs that have been associated with them. All of them have been bleeped out (pretty much), but demonstrates the stark contrast between the name Redskin and other derogatory names other races are referred to. The #ChangeTheMascot commercial was created by Red Circle, a Minneapolis-based advertising agency and is co-sponsored by the National Coalition Against Racism in Sports and Media.
It’s unclear whether the protest will reach the projections that have been made – ranging from 4,000 to 10,000 – but one thing seems certain. The NFL is going to notice. For those seeking change, getting noticed in large numbers is a critical component of forcing change to take place.
A youth football clinic will be held simultaneously at Fairview Park (621 29th Ave. North) in Minneapolis. Among those schedule to attend the clinic are Tyrone Carter, Greg Coleman, Carl Eller, Carl Hilton, Tom Tunsey, Frank Ori, John Swain, Stu Voigt and Rickey Young.
On Sunday, there will be two autograph sessions from 10 to 11:30 a.m. Turner and Young will be signing in the Fan Zone in front of Mariucci Arena and Eller and Lee will be signing at the McNamara Alumi Center. All of the events are free and open to the public.