Metallica set to break in U.S.Bank Stadium

The Vikings announced Wednesday that U.S. Bank Stadium will play host to rock legends Metallica Aug. 20.

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For those who objected to public money being put into the new Minnesota Vikings stadium, their position has already been compromised by U.S. Bank Stadium already landing a Super Bowl, an NCAA Final Four and a rumored landing spot for Wrestlemania, which, in three weeks, is going to pack AT&T Stadium in Arlington, Texas with an estimated 100,000 fans.

The benefits of having a state of the art stadium are numerous. The biggest, brightest and best events will want to come to town to ply their trade, whether it be a national convention, a soccer friendly match or a concert venue capable of attracting a giant crowd. One such event was announced Wednesday and, in the process, it gives an insight as to when the Vikings will be playing home preseason games.

Taking a break from free agency news, the Vikings announced that rock icons Metallica will be the inaugural rockl concert at The Bank Saturday, Aug. 20 (country star Luke Bryan is the first major act the night before) .

That means that the Vikings know that they won’t be playing a home game on either Aug. 19 or 20 – obviously if the team has announced that its venue is booked.

This event is just the first drop in a river of revenue that is going to be generated by the new stadium. There won’t be a ton of concerts there because you need significant name recognition to have the audacity to believe you are going to sell 70,000 tickets at full retail prices. Metallica can do that.

What makes the event significant in the bigger picture is that it will test the vibration limit of The Bank. When the Metrodome decided to go big time, the results were dismal. The old digs hosted a Hall of Fame bill in 1986 that included Bob Dylan, the Grateful Dead and Tom Petty.

The results were historically badl. Much like every other aspect of the state-supported Metrodome, a minute wasn’t paid to deal with acoustics. Noises bounced erratically through the building. At U.S. Bank Stadium, people with expertise that the general population could care less about have had their voices heard in the construction process. Metallica will provide an ideal opportunity to make sure all the bolts are securely fastened – although history has taught us that a Metallica crowd will go a long way to eradicate that new stadium smell.

For those who griped and moaned about the state kicking in for the cost of a new stadium, one of the planks of their platform was that the Vikings will only play there 10 to 12 times a year.

Apparently, there will be uses for the other 353 to 355 days a year.

Some of them very loud, as The Bank decides to sleep with one eye open while gripping a pillow tight on the way off to never never land.

Make no mistake. Metallica fans will spend money in downtown Minneapolis. Will somebody be keeping track of how much that event dials down the state’s tab? Probably not, but it will be first of many events that wouldn’t have happened if Zygi Wilf was playing the role of Benedict Arnold/Stan Kroenke in Los Angeles.

It didn’t happen and Minnesotans should be happy that it didn’t because, if you build it, they will come.

Metallica is coming. So will every major musical act that will carve out their own legacy. The fact the Vikings are co-branding with mega-million dollar entertainment machines is a positive for the future.

U.S. Bank Stadium still hasn’t opened. Yet, it’s already generating revenue. In business, how often does that happen?

 


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