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Holler: NFL is missing out on a worthwhile revenue stream

On Wednesday, NFL Commissioner Roger Goodell discussed the revenue streams the NFL is seeking to add to the league's coffers. There is one stream that is missing that the league should consider and it involves Viking Sharrif Floyd.

On Wednesday, NFL Commissioner Roger Goodell met with assembled media to discuss the issues facing the NFL. Unlike coaches like Bill Belichick, who wasted people’s time, or Ron Rivera, who thinks Tuesday is a good day to get postgame quotes, The Commish fielded a ton of questions at the annual spring owner’s meeting press conference.

Viking Update wasn’t at the event, where thought-provoking questions were interspersed with the mundane and obvious, but we have an idea that can make the NFL untold millions of dollars, as well as giving cancer patients much-needed funding for a very worthy cause.

As a result, as someone loosely associated with Minnesota Vikings, I would like to formally submit the following pen letter to the prestigious owners for their next meeting in May.

Dear Roger (I’m sure you likely prefer Mr. Goodell),

We’ve met. Twice. I remember both occasions. You likely remember neither. That’s fine.

From the outside looking in, you seem to genuinely enjoy discussing new revenue streams for the NFL. From the sounds of things, Stan Kroenke’s genocide of Missouri football fans will benefit those in Beijing down the line. Not a fan of the concept, but respect the big picture thinking.

As you know, Mr. Commissioner, every October the NFL honors breast cancer awareness by turning pink. As accomplished as your company is in milking the fan-teat dry, there would appear to be one glaring financial misstep your organization is missing out on – aside from trying to keep the Pro Bowl on life support.

When it comes to promoting the “think pink” effort each October, your company has missed the boat on selling jerseys. Where I live in Minnesota, the only Vikings-related pink jerseys I’ve seen are either French-cut for women, or children’s gear for fans still years in the making.

Not only were most men excluded from the sizing of the pink jerseys, predominantly the only jerseys available were of Adrian Peterson or Christian Ponder. I’ve also seen pink Tony Romo jerseys that make no rational sense in Minnesota, but felt it should be noted.

The majority of male Vikings fans would have a hard time wearing a pink Peterson jersey. More would have a problem wearing a purple Ponder jersey, much less a pink offshoot. Romo? Fuggetaboutit.

In your employ, you have a talented young player named Sharrif Floyd. If you’re not familiar – after all, you are a busy man – he plays for the Minnesota Vikings and, by all accounts, is a benefit to your business. If your intent for Breast Cancer Awareness Month is to raise money to help find a cure, Sharrif Floyd may be the untapped revenue stream you’re looking for.

To be honest, Mr. Goodell, I would likely have to lose a bet to wear a pink Peterson jersey. I would need to avoid jail time in order to wear a pink Ponder or Romo jersey.

However, a pink Floyd jersey?

Where do I sign up?

Considering that the NFL think tank gave us Super Bowl halftime performers in the post-wardrobe malfunction malaise days, you’re likely aware of a popular little jazz combo from back in the day that had Floyd as part of its name. You hired a lot of their friends.

You’re a businessman, Mr. Goodell. You get paid $770,000 a week for a reason. When you see a good business opportunity, you jump on it. Here is an opportunity for the NFL to raise a lot of money for charity by giving its commitment to breast cancer awareness some teeth.

I would buy a pink Floyd jersey, although I think I should get a few for free for coming up with the idea. Hundreds of thousands of others would buy them – from ancient relics from a bygone era to new grandparents buying the coolest onesie any baby will ever received. From hippies to hipsters, your brand would get exposure to markets it hasn’t yet reached.

Keep in mind that yours is the same company that sold green Patriots and Steelers gear in front of St. Patrick’s Day and had no qualms about honoring those credit cards. You are no stranger to wringing the monetary washcloth dry. A buck is a buck and green beer is not a worthy cause.

I hope you will consider my proposal – or at least make a couple of prototypes you can send my way. Your company has done a lot to raise awareness for the victims and loved ones impacted by breast cancer and has helped raise considerable monies to help combat the affliction.

If you really want to start generating revenue to help funnel serious money into the cause, make Sharrif Floyd and his jersey a faceplate for The Shield in October.

Aaron Rodgers will sell his share of pink jerseys. But you won’t be able to keep pink Floyd jerseys on the shelves.

Thanks for time, Roger.


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