Cook, who became the Vikings’ first selection in the 2017 NFL Draft when they traded up to get him in the second round, is one of 40 rookies scheduled to attend the NFL Players Association Rookie Premiere from May 18-20 in Los Angeles. He is the only Viking scheduled to attend.
The rookies can engage with more than 20 NFLPA business partners looking to secure endorsement deals and promote licensed products. It will also be a chance for them to take part in a photo shoot at the Los Angeles Memorial Coliseum with Panini America, the NFLPA’s exclusive trading card licensee.
The 40 rookies are considered some of the more marketable ones and therefore are limited to offensive skill-position players. Of the 40, 15 of them are running backs. Besides Cook, they include Leonard Fournette and Christian McCaffery, both drafted in the first round.
Many of the top skill-position picks are expected to participate, including QB Mitch Trubisky (North Carolina, Chicago Bears), WR Corey Davis (Western Michigan, Tennessee Titans), WR Mike Williams (Clemson, Los Angeles Chargers), WR John Ross (Washington, Cincinnati Bengals), QB Pat Mahomes (Texas Tech, Kansas City Chiefs), QB Deshaun Watson (Clemson, Houston Texans), TE O.J. Howard (Alabama, Tampa Bay Buccaneers), QB DeShone Kizer (Notre Dame, Cleveland Browns), WR JuJu Smith-Schuster (Southern Cal, Pittsburgh Steelers), QB Davis Webb (California, New York Giants), RB James Conner (Pittsburgh, Pittsburgh Steelers) and QB Josh Dobbs (Tennessee, Pittsburgh Steelers).
The rookies can also go through a brief orientation to highlight the players union’s programs and services.
“This is a tremendous opportunity for our players and partners to interact in an intimate setting,” said Ahmad Nassar, president of NFL Players Inc. “For 23 years, NFLPA Rookie Premiere has been the foundation of players learning about the business and benefits of their union, as they begin their journey into the league. Putting their personalities and passions on display in front of the right brands, allows their stories to spread to a wider audience, while reinforcing what the NFLPA is about – benefitting the players.”
The rookie premiere was launched in 1994.