Vikings Launch Ad Campaign

The Vikings will start airing an ad campaign today designed to build public interest in their stadium effort.

The Vikings will be bringing their stadium campaign to the people of Minnesota starting today, as the ad campaign for the stadium complex begins running on TV and radio.

The ads, which are 30-second TV commercials and 60-second radio spots, will highlight the project that is being called Northern Lights -- Minnesota's sports, retail and entertainment center.

Vikings Vice President of Public Affairs and Stadium Development Lester Bagley said the project shouldn't simply be viewed as a stadium, since it will include restaurants, shops and housing as well.

"We're trying to make sure the public understands that this is more than just a stadium plan," Bagley said. "This is an economic development opportunity for the state that will bring in unprecedented private money, create thousands of jobs and generate millions of dollars in economic activity.

The ads begin running today and are expected to continue for the next several days. They can be viewed, along with other stadium information, at

* With free agency currently set to begin at midnight Eastern Standard Time Thursday night/Friday morning, several teams are going to have to lop salaries to get under the cap -- resulting in a slew of veterans that will be released this week.
* Although Koren Robinson is listed as an unrestricted free agent, his contract includes a provision that allows the Vikings to match any offer he receives from outside the organization.
* In the event a tentative collective bargaining extension can be reached today or tomorrow, there is the chance that the free agent period could be pushed back a week or two.

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